RubyPearl Solutions
"Where small businesses get big solutions"
RUBYPEARL WELCOME
Welcome to Ruby Pearl Solutions online home. We invite you to stay a little longer and find out what we can do for you. Explore our site; learn about our exciting customized services ranging from marketing to web design. Enjoy RPs corner with our weekly blog and articles. Glance at some of our creative visual solutions. Enjoy and come back soon.
ASK RP
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ARTICLES
RP BLOG
Tough times call for Smart Offensive approach
So my old college professor used to preach: when times are tough scale back on your spending, stop moving and hope the winds of doom miss your business. He said it with such oomph that for a longtime I lived by this ideology: now I am a little older and have experienced life a bit more, I beg to differ with my dear old professor.
I argue that when times are tough one should go on the offensive to survive; now before you point fingers and accuse me of encouraging businesses and individuals alike to be reckless, allow me to elaborate.
We need look no further than a particular sport to illustrate my point: that is soccer. Two teams are tied at 0-0 with 10 minutes to go, the crowd is getting restless, whistles and boos start to rain on the field. Both teams are tiring and to compound their misery, its raining cats and dogs. Whats at stake; the wining team gets 3 points and a ticket to the top of the league standings. So who do you think has the upper hand? Which team is likely to score? I would argue the home team has the upper hand. Next week I will explain why the home team has the upper hand and what all this has to do with business.
THE RP CORNER
About Us
We are a team of Strategic Consultants focused on providing Customized Solutions for small to medium sized businesses.
Our Ruby Process™ creates practical cost effective solutions to drive sales and foster sustained business growth. Our consultants each specialize in one our five Pearl Disciplines™ in the areas of Marketing, Visual Merchandising, Customer Experience Enhancement, Sales/Business Operations and Web Design.
Our team, collectively has decades of hands-on experience in each discipline. Our strength lies in the diversity of our experience. Our team members have worked for organizations of varying sizes, serving in diverse capacities:
•Retail Leadership
•Marketing
•Planning and Execution
•Visual Merchandising
•Web Design
•Business Development and Sales Operations
As part of our commitment to providing service that is of the highest quality, we offer a no obligation, free initial consultation. Our initial consultation is conducted for the following reasons:
•To acquire an in-depth understanding of your companys goals, objectives and opportunities
•To ensure that our resources and expertise match up with your needs
If our assessment shows that your needs cannot be met by our team, we will recommend one of our business partners with the right fit. We are in the business of building lasting partnerships.
Our Services
Services Overview
RubyPearl Solutions™ prides itself in providing customized solutions designed to yield sustainable, measurable results. This means an in-depth evaluation of your business needs and the implementation of solutions that are a match for your brand.
There is no job too small for our talented team. Although our services are centered in our Pearl Disciplines™ of Marketing, Visual Merchandising, Customer Service Enhancement, Sales/Operations, and Web Design, we also provide other solutions our clients may request such as advertising, event planning and more.
We invite you to click through each tab for solution examples in each discipline.
"Find your home in the market, let them know who you are, and what you mean to them."
RubyPearl Solutions™ partners with you to develop a strategy encompassing the total business environment - clients, market trends, competition, and your goals - with tactics that have mutual sustainable benefits for you and your clients.
•Branding: The brand must rise above the product. A sustainable business is not linked only to one particular product or service. Every company, large or small, needs to communicate its purpose in the marketplace to establish their identity.
It is not what you are selling or providing, rather it is what you are known for.
What image does your brand evoke in the minds of the audience, your potential customer?
How is your product perceived by the market?
We will work with you to navigate your brand through the traffic of competitors to create a lasting connection with your potential customers.
•Niche Marketing: We believe that one of the keys to success is identifying a focused portion of the market that is not being serviced. Niche marketing works particularly well for small to medium size businesses.
Have you identified the needs of your intended market?
How effectively are you meeting those needs?
It is not a niche market if other competitors offer similar services.
Our team will work with you to evaluate if your product or service has a niche.
•Smart Direct Marketing™: Reaching your customers directly without creating a negative impression of your company can take many forms, such as direct email, direct mail, in-store direct marketing, and so on. We will help you identify a brand appropriate strategy for direct marketing.
"Let your Visual Merchandising serve as the window to your brand, capture the imagination of your customers and convert them into loyal clients."
We have discovered what we call the Two-Second Rule™ thats how little time you have to make a connection with a potential client through your Visual Merchandising. Two seconds. We live by this rule.
Visual Merchandising is one area that is often overlooked. When executed well, Visual Merchandising can create lasting first and last impressions in the minds of your customers. We will work with you to create a merchandising plan that will augment your selling process by increasing the power of the Silent Sales Person, that is, your displays, signage, product placement, color, texture, balance, lighting, and host of other elements.
Other Visual Services offered include:
•Warehouse Management: Supporting the inventory and selling process with optimal organization.
•Recovery Management (Zoning and Restocking): Practical merchandising with 100% product representation on the sales floor in quantities that drive sales.
•Event Management: Maximizing your ROI on key seasonal events (sales, product demos, Grand openings and Plano-grams) and delivering a consistent brand message, pre- and post-event.
•Seasonal Transitions: Identifying gaps in your current strategy and building a seamless transition from one season to the next.
•Store Refresh: Driving sales by highlighting new styles, colors, textures through the effective use of hardware and key visual collateral (signage, lighting and fixtures.) Its amazing what simply adding a splash of color to a wall can do.
•Merchandising & Finance = SALES! Leveraging your financial indicators with practical merchandising to drive key margin makers. RubyPearl Solutions™ offers a great process to help identify assortment opportunities, areas of strength and space utilization. Remember, every square inch must pay its rent.
"Sweep them off their feet!"
Research shows that it costs four times more to attract new customers than it does to retain the ones you currently have.
Customer Experience Enhancement explores aspects that affect your interaction with customers such as
"First Impressions last the longest, so make them a good one."
Smart Web Design™
When your customers visit your website, are they captivated or just browsing quickly through the pages?
Your website is in many cases the first point of contact with your customers and may be the last. It is important to ensure that your website not only promotes your brand but sets you apart from the competition.
We offer web design services that incorporate the modern Flash™ website look or a more contemporary design. We will work with you to find the best design for your brand.
Smart Email Marketing™
When a customer leaves your website, how do you plan to keep in contact?
Regular mail is becoming obsolete in marketing. People have no little or no patience to read it. Smart Email Marketing™ offers you a cost-effective and more efficient method to stay in touch and build on your customer base. We design e-newsletters that add value to the customers experience. Today there is no better way to stay in touch than with a professional looking HTML email.
THE RUBY AT WORK
How we get it done
There are some business consulting companies that offer pre-packaged solutions applying them to every scenario. We believe that each client has unique goals and opportunities; therefore, we do not offer pre-packaged solutions that are transferable from one client to another. We use the four step Ruby Process™ to develop solutions.
1. EXPLORATION/LEARNING
Understand your capabilities as a business (goals, resources, strengths, opportunities)
Share our capabilities with you and decide if there is a match
Define our collective goal
Set up our working structure
2. DISCOVERY/CLARIFICATION
Understand and listen to the customer wants and needs (type of service, product, time, cost, market standing/reputation)
Evaluate the market environment (market share, competitors, trends, opportunities)
Review the competition (strengths, opportunities, weaknesses)
Conduct a marketing audit
3. EVALUATION/STRATEGY
Generate possible customized solutions
Review tactics and timelines
Match solutions with goals
Implement solutions
4. SUSTAIN
Measure success
Make adaptations
Maintain
RubyPearl Headquarters
Las Vegas, NV
Phone: 702-286-3121
RubyPearl Design Studio
Denver, CO
Phone: 970-203-7305
JoeMash Productions 2009 Ph- 772-480-1142 address - Denver, Colorado contact us joemash504_rubypealsolutions.com
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